Press Release: Hublot Party....

An Army of Hublot Fans United to celebrate Hublot’s latest Pop-Up Store in the Heart of Orchard Road, installed in conjunction with the Singapore Formula One weekend!

24 September 2014, Singapore – Hublot Nation! Hublot’s latest monster pop up affair was unveiled to 300 of Hublot’s top VIP customers on the day it first opened, 16 September 2014. The jam-packed cocktail event was a celebration of all things Hublot as it came alive that night in the heart of Orchard Road. Hublot Nation is a showcase of the unique world of Hublot from World’s First high-tech materials engineered into exclusive limited edition timepieces to premium collectibles.

The opening party of Hublot Nation kick starts a series of exciting events held in conjunction with the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX and the throngs of crowds that gathered at Hublot Nation is a testament to the Swiss luxury watch brand’s extensive followers within the region. It is also the perfect platform to showcase Hublot’s power and influence as a pioneering leader in innovative watchmaking. Guests at the event indulged in a gastronomical affair,energetic dance tracks by technically skilled DJ Inquisitive and a visual treat to Hublot’s captivating universe including:

The world premiere of the Classic Fusion Tourbillon Firmament, an exquisite timepiece that is made with osmium crystal, a World First. Osmium is one of the world’s rarest and most prized metals. An exemplary demonstration of Hublot’s expertise in discovering nouveau materials and bridging it with traditional watchmaking

Unveiling the Classic Fusion Tourbillon Skull – a rare timepiece of just 50 pieces worldwide using an entirely new material to Hublot, ceramized aluminium. It is a lightweight case material that is at once hard, dense and extremely resistant at the same time.

A showcase of Hublot that far exceeds timepieces alone – from carbon fibre cufflinks, writing instruments and imposing wall clocks, Hublot Nation is the ultimate destination for Hublot enthusiasts. Guests were also in awe of the store’s overall store aesthetics which communicated a cosmic vision of the unknown and a celestial portrayal and possibility of life beyond earth, inviting visitors to encounter a different realm. Standing at a commanding 6.5 metres tall, it is realised with an inspired interplay of illuminations to achieve a mesmerizing glow to the façade. The design of the structure was achieved by a collaboration with Mr. Mathias Buttet, Director of Hublot’s Research & Development, the man responsible for Hublot’s extraordinary masterpieces such as the Antikythera and Manufacture Piece MP-05 LaFerrari; with his vision playing off of Hublot’s unique motto “Art of Fusion”: fusion between tradition and innovation, fusion between materials, fusion which connects the past with the future.

Hublot Nation ran from 16 September to 22 September 2014 and is proudly presented by The Hour Glass, who has been the exclusive retailer of Hublot for 30-over years in South East Asia.

Following are some of the photos that I took............