Wednesday, February 24, 2016

Breitling Launched The Exospace B55 Connected in Singapore.


Last week Breitling held a preview party to showcase the Exospace B55 Connected Chronograph to the media, customers and fans of the brand in Singapore. The Exospace B55 is a chronograph with added wireless connectivity. More on that later..

Monday, February 22, 2016

Press Release: IWC Extends The Aquatimer Family


IWC Schaffhausen is proud to announce the addition of three new members to its diver’s watch family. The Aquatimer Chronograph Edition “La Cumbre Volcano”,  limited to 500 pieces, is dedicated to the eponymous volcano in the Galapagos Islands. At the same time, the Aquatimer Automatic 2000 will now be available in an eye-catching black-and-yellow  combination. Finally, the Aquatimer Automatic Edition “Expedition Jacques-Yves Cousteau” is the latest special edition produced in honour of the French scuba-diving pioneer.

Thursday, February 18, 2016

Preview Baselworld 2016: Glashütte Original

Press Release: Senator Chronometer


With the most recent edition of its successful Senator Chronometer the Glashütte Original manufactory offers certified precision in a distinctive and expressive dark blue version, uniting two richly traditional elements of its history: the continuing effort to achieve the highest levels of performance in watchmaking, coupled with a refined sense of timeless elegance and beauty.

Wednesday, February 17, 2016

Press Release: New Zenith Ambassador- Koji Uehara, Major League Baseball Player.


Zenith is pleased to announce MLB Boston Red Sox pitcher Koji Uehara as its new brand ambassador, a partnership presented in front of more than 50 journalists and media representatives in Tokyo. Zenith, which has earned worldwide fame for its legendary El Primero calibre, chose Uehara for his commitment to excellence and skilled technique – values shared by these true visionaries. Koji owns several Zenith watches and mainly wears the El Primero Stratos Spindrift. Zenith will be proudly supporting this fine athlete both in Japan and the USA.

Sunday, February 14, 2016

Press Release: The Longines DolceVita – when steel and gold are combined to embody glamour and grace.


Since its inception, the Longines DolceVita collection has illustrated the contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the "Dolce Vita", it is an homage to the sweetness of life. Today, Longines introduces new models blending rose gold and steel that enrich the collection. The timeless glamour of these variations will not fail to impress women who have made charm a way of life.

Friday, February 12, 2016

Press Release: RJ-Romain Jerome Sky Lab 48 Speed Metal Skull.

Photo credit RJ-Romain Jerome

Skulls are making their way onto space with the new Skylab 48 Skull collection. The independent Swiss Maison rocks things up by adding a more unconventional touch to its technical skeleton timepiece.

Wednesday, February 10, 2016

OMEGA Pre Basel Press Release: Introducing: the Speedmaster Moonphase Chronograph Master Chronometer.


The first thing that strikes you about this extraordinary new timepiece is the representation of the moon. It has never looked more realistic. The high resolution image, in sharply contrasting black and white, is as detailed as a NASA photograph; so detailed in fact, that a closer look reveals an astronaut's footprint.

Radiomir 1940 3 Days Acciaio - 47mm & Luminor 1950 3 Days Acciaio - 47mm

Press Release:
Those interested in the history of watchmaking are well aware that the names Radiomir and Luminor, which today identify the cases, originally referred to the two luminous materials created to achieve the legendary visibility at night or underwater which have always been a feature of the dials of Panerai watches. It began with the invention of Radiomir: this was a powder based on radium, patented by Guido Panerai in 1916, to make luminous gun sights and other optical devices exceptionably visible in the dark. It was Radiomir which was used on the dial of the firstever Panerai watch in 1936, and for several years this remarkable luminous substance was one of the closelyguarded military secrets which enabled the commandos of the Royal Italian Navy to carry out their extraordinary missions in the depths of the sea at night, equipped with instruments specially created by the Florentine watchmaker.

In the 1940s people were concerned about the radioactivity of radium powder and therefore in 1949 Panerai patented Luminor, a new luminous substance based on tritium, some 20 times less radioactive. The replacement happened gradually, because some of Orologeria Panerai’s clients preferred the unrivalled visibility of Radiomir even after the invention of Luminor, and this explains why some watches were produced using this substance even in the 1950s.

At a distance of several decades, it is the colour of the dial which tells this story about Panerai’s exceptional luminosity. The effect of the radium-based powder – and also to a lesser extent that based on tritium – has been to bring about a change in the colour of the dials of some vintage watches, transforming the original black into a characteristic brown, which helps to make each of these models unique and different from all the others. Two new Special Editions, made in 1,000 examples each, draw inspiration from this detail to appeal to lovers of the history of watchmaking: the Radiomir 1940 3 Days (PAM00662) and the Luminor 1950 3 Days (PAM00663).

 PAM 662