Sunday, June 25, 2017

Press Release: Longines Officially Launched The New Lady Blue Model Of The Longines Master Collection.


Longines officially launched the new lady blue model of The Longines Master Collection on the eve of Prix de Diane Longines culminating day.



On 17 June 2017, the evening before the culminating day of the Prix de Diane Longines featuring the world’s biggest race for fillies, the Swiss watch brand officially launched the new lady blue model of The Longines Master Collection in the heart of Paris. This stainless steel model displays a sunray blue dial, a fashionable chromatic variation, and belongs to a collection, which is one of the brand’s best sellers since 2005.


Besides, Longines is proudly presenting as the Official Watch of the Prix de Diane Longines the new lady model with diamond indexes and blue alligator strap matching its blue dial, which happens to be the corporate color of the winged hourglass brand. The watchmaker is associated with the event at the Chantilly racecourse as its Title Partner and Official Timekeeper for the seventh time.




Senga triumphs in the 2017 Prix de Diane Longines Chantilly (France) / St. Imier (Switzerland), 18 June 2017 – The filly Senga, under Stéphane Pasquier, triumphed at Prix de Diane Longines, the world's top race for fillies, in front of tens of thousands spectators. The Swiss watch brand, which lends its name to one of the most expected horse races and serves as its Official Timekeeper for the seventh time, celebrated this amazing victory by presenting the filly’s owner, trainer and jockey with an elegant Longines watch. Longines also granted to the winner of the fashion contest “Mademoiselle Diane par Longines” prize one of its elegant timepieces, which as the same model as the Official Watch of the Prix de Diane Longines. 






Mikaela Shiffrin, Longines Ambassador of Elegance and American alpine skier, winner of the World Cup overall title, Olympic champion and triple World champion in slalom, attended the event and handed the rewarded watches to the winners of the day.

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