Schaffhausen, 16 January 2017 – For the first time ever, IWC Schaffhausen is offering presales of selected references from the new Da Vinci collection, which the Swiss watch manufacturer will officially unveil to the global public at the Salon International de la Haute Horlogerie (SIHH) trade fair in Geneva in mid-January. Timepieces will be available to order during the trade fair and can be collected in IWC boutiques or by online purchase on NET-A-PORTER.com.
“In the age of the Internet and e-commerce, watch lovers no longer want to wait several months for the new models. So, for the first time ever, we are now offering customers the chance to buy a limited number of selected references from the collection as of the day of their world premiere,” explains Georges Kern, CEO of IWC Schaffhausen. Orders can be placed at IWC.com and collected from an IWC boutique as of late January, or purchased from the online fashion specialist NET-A-PORTER, with whom IWC has been collaborating for the past few months. Regular sales will commence in April 2017.
“We’re thrilled to be partnering with IWC on our first venture into fine watches. We’ve seen an incredible growth in the demand for this category from our global customer and the Da Vinci collection offers the perfect edit of timeless and iconic pieces.” says Sophie Quy, Fine Jewellery Buyer at NET-A-PORTER
Along with others, several references of the Da Vinci Automatic 36 (Ref. 4583) and the Da Vinci Automatic Moon Phase 36 (Ref. 4593) will be available for purchase. This collection shines a spotlight on IWC’s female offering – as evidenced by the smaller case diameters, moving strap horns, diamond-set bezels or leather straps by Santoni in various colours.
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