Hublot Announced Chen Man, International Visual Artist, as the New Brand Ambassador Glamorous Fusion of Femine Pioneering Spirit and Graceful Art of Light and Shadow
SINGAPORE, 8 JUNE 2015- When
flowing time is captured in a moment, art is loaded with the light and shadow
of change as well as imagination of life and dynamics, a special interpretation
of Hublot's brand philosophy, "Art of Fusion". On 5th June 2015,
Hublot Loves Art is captured in a glamorous moment. The brand welcomes a new
ambassador from the world of art - Chen Man, the international visual artist.
In her unique female artist's perspective, she fuses fashion and art, creating
a series of extraordinary visual art pieces. Chen Man is the first female
Chinese ambassador of the brand, showing Hublot's strategic vision for the
high-end female market in China.
As a world-renowned visual artist, Chen Man's
unique style has won her many awards within the international arena and become
indisputably Top 1 in her own right. She has worked with various front-line
media, home and abroad, for covers, capturing light and shadow with her fine,
subtle and sensitive instinct that is specially gifted to women, bestowing
unprecedented charm and character to already well-known faces. She fuses
Chinese traditional philosophical culture and modern fashion, two concepts that
seems contradictory, making her a unique explorer of Chinese modern visual art.
With her extraordinary imagination and creativity, Chen Man interprets Hublot's
brand spirit of " be the first, unique and different" in the best
possible way, making her the best choice as brand ambassador.
At the press
conference, Chen Man shared her view of visual art as a female artist, and
unveiled her own visual commercials for Hublot, all of which reflect perfectly
the fusion of Eastern and Western aesthetics. Wearing the Big Bang Jeans
Carat set with baguettes, Chen Man sits in front of the Chinese classic
architecture, an elegant sight to behold.
The cooperation between Chen Man and
Hublot goes way back. She has personally shot three brand ambassadors of
Hublot. In Chen Man's lens, the luring sexiness of the Big Bang Broderie is enhanced
on the wrist of Bar Refaeli, the international super model. The timepiece
contrasts intensively with her eyes, calm and strong, radiating irresistible
feminine charm. In the Big Bang Unico Italia Independent photo shoot featuring
Mr. Lapo Elkann, Chairman and Co-Founder of Italia Independent, Chen Man
revealed the rebel in the body of this business legend. Her collaboration with
Lang Lang is even more breath-taking. Wearing Big Bang Carbon Bezel Baguette,
Lang Lang passionately sites on the piano. Respect for tradition while
persistence in innovation is Chen Man's interpretation of Lang Lang. These
three commercials all reveal Chen Man's shrewdness and dedication as a female
visual artist. She depicts moment of art with her impeccable skills and boldly
experiments with unprecedented artistic ideas.
Mr. Loic Biver, General Manager
of Hublot of the Greater China welcomes Chen Man joining the Hublot family. He
said, "Chen Man is not only a renowned visual artist but also a promoter
of pioneer art. As a female artist, she is one of a kind. From her, we can see
what women have contributed to the world of art. This is a significant step in
our 'Hublot Loves Art' campaign and also a demonstration of our investment and
interest in the female market. We look forward to more glamorous sparks between
Hublot and Chen Man.
"On being Hublot’s first female Chinese
ambassador, Chen Man said, "I'm proud to be the brand ambassador of
Hublot. I love the brand not only out of its respect for watchmaking traditions
and persistence in innovation but also because the brand's spirit coincides
perfectly with mine. The power of fusion brings greater tension into art pieces
and increases the depth of thinking. The brand philosophy of Hublot keeps me
exploring, realizing my dream of art.
The Hour Glass is the proud exclusive
retailer of Hublot in South East Asia.
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