Thursday, March 23, 2017

Press Release: MB&F & L'EPÉE 1839 BASELWORLD 2017: DESTINATION MOON



SINGAPORE, 22 MARCH 2017 - Space isn’t empty, it’s filled by imagination!
Reality sucks! In the 1960s, science fiction had us flying through the air on hoverboards and our imaginations soared, but we ended up with non-hovering boards with wheels on solid ground. Science fiction promised us 3D TV and engineers delivered, but we took one look, felt queasy and out they went. Science fiction filled our imaginations with elegant ovoid-shaped rockets that would fly us to the moon and beyond. Again engineers delivered, but the rockets, although eminently practical, ended up being straight, uninspiring cylinders.



Some things are best left to the imaginations and MB&F’s Destination Moon does just that. It delivers just enough engineering for an eight-day clock looking like an exciting science fiction rocket from the 1960s, but with plentiful empty space allowing our imaginations to fill in the details.


Conceived by MB&F and built by L’Epée 1839, Switzerland’s premier clock maker, Destination Moon is the quintessential torpedo-shaped rocket of childhood dreams. But look more closely and you will see that its minimalistic form is evocative rather than definitive.

Destination Moon is available in 4 limited editions of 50 pieces each in black, green, and blue PVD, plus palladium (silver).

The Hour Glass is proud to be the exclusive retailer of MB&F in Singapore.

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