Event Report: Newly Designed Rolex Boutique Opened In Singapore.

Rolex and Cortina Watch opened a huge boutique at Marina Square earlier this month. With a retail space of around 513 square metres, it is the largest Rolex boutique in South East Asia. More than 300 guests and journalists were invited to celebrate this special occasion.

A rare opportunity to witness the skills involved in slicing a huge tuna.

Denise Keller, emcee for the evening.  

Welcome speech by Jeremy Lim (GM, Cortina Watch)

Christian Gisi (CEO, Rolex Singapore) with founder of Cortina Watch, Anthony Lim

Ribbon cutting ceremony.

Cheers!

Guests were ushered into the boutique. 

The Rolex Way. A permanent exhibition showing some the R&D done by Rolex. 

A display showing the case produced from a solid block of steel.

This one shows the patented Parachrom hairspring (made of niobium and zirconium) after various stages of production. From a 30 cm diameter rod, it is transformed into a 0.05mm thin wire using a combination of processes.   

The Cerachrom ceramic bezel.

The World of Rolex video wall showing the brand's involvement in sports, exploration and the arts.

A huge collection in the boutique.

Finally, the mandatory wrist shots! 

That's all folks!