OMEGA marks ONE YEAR TO GO by launching #OMEGAVIVARIO – a
community countdown to the Rio 2016 Olympic Games.
August 3rd, 2015. With just 12 months to go until the
Olympic Games begin in Brazil, OMEGA is marking the official countdown with
their support of 12 “Social Action” projects that will strengthen the
socioeconomic and educational growth within Rio de Janeiro.
#OMEGAVIVARIO is a worthwhile cause in partnership with Viva
Rio - a non-profit organization aimed at promoting a “culture of peace” and
social inclusion around the world. This
year, OMEGA’s traditional countdown will go beyond timekeeping to reach much
further. This is a chance to give back to the host city, and help the people
who make Rio such a vibrant and dynamic city.
The Community Countdown will encompass a wide selection of
community spaces and education centres, with projects that will help thousands
of young people and their families, including support for pregnant women in
vulnerable situations. By focusing on this demographic, the overall result will
be one of long-term impact. From the earliest stages of a child’s life, it will
plant the seeds for a better future, and create a legacy that will continue
long after the Games have finished.
During the launch, Vice President of Marketing OMEGA,
Susanne Strömbom commented, “Our partnership with Viva Rio ensures that many
young people in Rio will get the best possible start in life. Together, we can
benefit various communities and give them the tools to develop and grow”. As
OMEGA knows from its long history in watchmaking, success is a result of many
parts. So it's particularly fitting that each project has a real focus
on detailed improvements and materials that make up a bigger story. From new
computers, down to new school desks, every action will make a valuable difference.
Viva Rio’s executive director, Rubem César Fernandes added, “We
are thrilled to be working alongside OMEGA for the next 12 months. Our projects
always aim to generate social impact on vulnerable communities, and this added
awareness and support gives us, and the communities, a valuable boost.”
The
experience that Viva Rio has within vulnerable communities will go a long way
in connecting with the people involved in this project. With OMEGA’s added
support, everything is set for a rewarding campaign that will delve below the
surface of this incredible city and offer building blocks for a new
generation.
OMEGA invites users to
create their own heart symbol and post it on social media. For every heart
posted with the hashtag #OMEGAVIVARIO, OMEGA will donate 16 cents to the Viva
Rio charity as an additional pledge.
OMEGA also officially introduced three new “friends” from the world of
sailing. Torben Grael is a five-time Olympic medalist and renowned Brazilian
sailor, while his daughter Martine Grael and her partner Kahena Kunze are the
world ranking leaders of the new Olympic class, the 49erFX.
Discover #OMEGAVIVARIO here: http://www.omegavivario.com/en
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