Saturday, July 25, 2015

Staging Up World's Largest HUBLOT Pop Up Store With A Big Bang.

Celebrating Hublot’s Big Bang 10th Anniversary Coinciding with Singapore’s 50th Birthday!


Succeeding Singapore’s 50th golden jubilee is Hublot’s pop up store that will stand from the 16th – 26th August right in the heart of Orchard Road at the Ngee Ann City Civic Plaza. Inhabiting a space of at least 1,050 square metres and towering at 7-metres tall, this emporium will be Hublot’s largest venture globally.

“Hublot loves Singapore! With the help of our long-time partner and leading watch retailer, The Hour Glass, Hublot’s presence has stayed strong in Singapore for more than 30 years and we are honoured to be part of Singapore’s jubilation as we also celebrate our own success with the iconic Big Bang this year,” says Mr Ricardo Guadalupe, CEO of Hublot.

He continues, “10 years have passed since we unveiled the very first Big Bang, the perfect illustration of the Art of Fusion philosophy so dear to Hublot. This iconic design of the award winning Big Bang, is now a watchmaking icon. And this latest blueprint by The Hour Glass will continue to celebrate this achievement.”

Celebrating a Decade of Big Bang

The spirit of Hublot, the Art of Fusion will be celebrated with a unique showcase of exclusive limited editions by Hublot available at the pop-up store. And not just so in the world of time-telling but in other objet d’arts and lifestyle gears at a specially curated accessory bar.

Visitors can expect innovative and playful interactive displays that will take them through a virtual journey around Hublot’s watchmaking universe, examining the brand’s DNA and revealing the stories behind Hublot unique design, innovation and craftsmanship.

 “This latest installment is a mark of The Hour Glass’s commitment to continue growing Hublot’s presence in our region – making it one of our biggest and most important project to date. As Singapore’s leading watch retailer, we are also honouring a prominent chapter in our nation’s history by presenting the Singapore audience with a series of exclusive limited edition timepieces developed by Hublot,” comments Mr. Michael Tay, Group Managing Director of The Hour Glass Limited.

Hublot “Red Dot” Bang! – A Fitting Tribute to Singapore

The pop-up store will inaugurate a set of limited edition timepieces that is exclusive to Singapore.  Coined the “Red Dot” Bang by Singapore’s most popular playwright, Mr Michael Chiang. He muses, “The term "little red dot" came about after our country was dismissed once as nothing more than ‘a little red dot’ yet here we are celebrating our Nation’s 50th! Indeed such a name is befitting of this very special timepiece created by Hublot for our country, and especially so with the red ‘10’ index that appears to be a ‘little red dot’ on the watch face.”


The “Red Dot” Bang is a 44mm Big Bang introduced in two cases – Hublonium and yellow gold. Hublonium is a unique metal alloy developed by Hublot combining magnesium and aluminium, making it remarkably light while staying durable showcasing Hublot’s pioneering spirit in the field of material engineering. Naturally, the “Red Dot” Bang Hublonium is produced in a limited edition of 50 pieces, tying it back to 50 illustrious years for our nation.


Conversely, a limited 10 pieces of “Red Dot” Bang is produced in a yellow gold case, as a tribute to it being the original noble material of all case materials in watchmaking history.  

“Red Dot” Bang is powered with a skeletonized chronograph movement and is paired with an artistically aged leather strap on rubber staying true to the DNA of a Hublot Big Bang. The “grille” dial allows for full admiration of the timepiece’s mechanical movement.

ABOUT THE STORE

From:               16 – 26 August 2015

At:                   Ngee Ann City Civic Plaza

Daily:              10am to 9pm

Visit:               www.hublot.thehourglass.com 

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