MB&F receives top prize in the Red Dot Award 2015!

Press Release: 

Award-winning top achievement: MB&F receives top prize in the Red Dot Award 2015! 

The MB&F HM6 Space Pirate won over the 38-member jury of the Red Dot Award: Product Design 2015. With its timepiece, MB&F proved its design excellence in the most important competition for product design, which is celebrating its 60th anniversary this year. From 4,928 participants, MB&F’s HM6 Space Pirate stood out and was awarded the Red Dot: Best of the Best for top quality and innovative design. In 2015, only 1.6 % of all entries in the competition won this sought-after award. This means that MB&F is one of the forerunners in international design.

The Red Dot: Best of the Best is awarded for innovative design and is the highest individual award in the Red Dot Award: Product Design. Only the outstanding products in a category receive this award – in 2015, only 81 products from 31 categories were given the sought-after seal of quality.

Professor Dr Peter Zec, Founder and CEO of the Red Dot Award: “For 60 years, the most-respected design experts have been convening every year in Essen to seek out the best designs. This year we had a record number of almost 5,000 entries – a huge amount of work for our jury members, who assessed each individual product, and a special value of the distinction due to the high standard. The laureates of the Red Dot Award: Product Design 2015 have demonstrated exceptionally high achievements and have thus been deservedly successful in the world’s largest design competition.”

The internationally respected product competition will culminate in the Red Dot Gala in Essen on 29 June 2015. During the glamorous award ceremony, the Red Dot: Best of the Best winners accept their trophies on stage in the Aalto-Theater in front of around 1,200 guests. At the subsequent Designers’ Night after-show party, the winners celebrate into the early hours in the midst of award-winning products in the Red Dot Design Museum Essen. The winning products are then presented for four weeks in the special exhibition “Design on Stage” before being included in the museum’s permanent exhibition.

You can also read my report on Max's visit to Singapore for the watch launch here... The HM6-another out of this world.....

Red Dot Design Museum Essen

With roughly 2,000 exhibits over 4,000 square metres, the Red Dot Design Museum presents the world’s largest exhibition of contemporary design. The successful entries in the Red Dot Award: Product Design 2015 will be shown from 29 June to 26 July 2015 in an impressive special exhibition in the midst of the historical industrial architecture of the Zollverein World Heritage site. In “Design on Stage”, visitors will experience the current top achievements up close and personal, because this hands-on exhibition expressly encourages visitors to touch and try out the exhibits. In this way, fans of design can find out about the trends in international product design and see for themselves the excellent quality of the HM6 Space Pirate from MB&F.

About the Red Dot Award:

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept.

The Red Dot Award was created by Design Zentrum Nordrhein Westfalen and with around 17,000 entries each year is one of the best-respected design competitions in the world. In 2015, it is celebrating its 60th anniversary: It was in 1955 that a jury convened for the first time to assess the best designs of the day. The sought-after award, the “Red Dot”, is the revered international seal of outstanding design quality.

Award-winning designers, manufacturers and agencies use the Red Dot winner label and receive numerous other winners’ privileges, such as the presentation of the award-winning product on Red Dot Online, in the Red Dot Design Yearbook, the Red Dot App and on Red Dot 21. Additionally, the winning products are communicated in the international PR activities of Red Dot and exhibited in the Red Dot Design Museum Essen for a whole year.