On Wednesday 18 March, OMEGA hosted a highly attended event
at Basel’s von Bartha art gallery where the brand unveiled the highlight of its
new collection and the certification that makes it such a revolutionary
timepiece. The Globemaster, with its iconic pie-pan dial and fluted bezel, is
the world’s first Master Chronometer – it is the first mechanical timepiece to
not only exceed the standards established by the Contrôle Officiel Suisse des
Chronomètres (COSC) but also pass the stringent tests that are part of the
certification process approved by the Swiss Federal Institute of Metrology
(METAS).
OMEGA announced that it would be working with METAS to develop
the new certification process, which includes testing the watch and its
movement in magnetic fields of 15,000 gauss, at a press conference in December
of 2014. The unveiling of the eight criteria that a watch must pass in order to
achieve Master Chronometer status is the follow-up to the news that OMEGA and
Swatch Group CEO Nick Hayek shared with the public last year.
Stephen Urquhart, president of OMEGA, explained some of the
brand’s major milestones and described how important innovation, implementation
and industrialization are for OMEGA.
Alluding to the press conference OMEGA held in December, Mr
Urquhart said: “Some of you might have been with us in Geneva in December where
we announced a new certification process and a new quality standard for
watchmaking in general and for OMEGA. Now we have finalized that whole process
and to make it really meaningful we have a watch that we decided to launch
which will be the flagship of the OMEGA brand in the future.”
OMEGA Vice President of Product and Customer Service
Jean-Claude Monachon presented the METAS certification process and described
the Globemaster in more detail. He explained that the eight stars on the
caseback of the watch not only signify eight of the most important precision
records that OMEGA’s movements set in the 1940s and 1950s, they also represent
the eight tests a watch must pass to become a Master Chronometer.
The symbolic use of these eight stars and the eight
certification criteria show that OMEGA aims to offer its customers only the
best when it comes to precision, he said.
Following Mr Urquhart’s and Mr Monachon’s presentations, the
guests were welcomed into an area with showcases displaying the vintage models
that inspired the Globemaster and the full Globemaster collection. Writing on
the walls surrounding the displays described the Globemaster timepieces and
outlined the criteria a watch and its movement must pass in order to become
certified as a Master Chronometer.
The exhibition also included an interactive station where
guests could learn about the strength of the magnetic fields of objects they
use on a daily basis and they could even measure the magnetic fields of their
personal items, like cell phones, tablets, cameras or handbag clasps.
The Globemaster...
Created in the true spirit of OMEGA, the Globemaster houses
the brand’s most advanced mechanical movement and features a design inspired by
early Constellation models that represent horological expertise and OMEGA’s
legacy of precision and outstanding performance. Each watch is certified
through a series of independent tests – a revolutionary process that
establishes a new quality standard in the watch industry.
Two design features that define the Globemaster are its
dial, which is created in a style that watch collectors have long referred to
as a pie-pan dial, and the “fluted” bezel, an element that has decorated
several famous Constellation watches.
OMEGA’s history also influenced the Globemaster’s caseback.
Representing the precision awards that the watchmaker received for the
outstanding performance of its movements during the famous chronometer
observatory trials in the 1940s and 1950s is a medallion stamped with an image
of a cupola of an observatory where the precision competitions took place.
Eight stars in the sky above the observatory symbolize the most important
precision records that OMEGA set and, reflecting how the brand’s commitment to
quality has endured, the stars also signify the eight METAS-certified criteria
that a timepiece and its movement must pass in order to receive Master
Chronometer status.
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