Press Release: IWC Schaffhausen Inaugurates New Concept Boutique In Bangkok.

Swiss luxury watch manufacturer IWC Schaffhausen proudly announces the opening of a boutique at the Siam Paragon shopping centre in Bangkok, Thailand. The boutique is the first in South East Asia to implement a brand-new boutique design concept which features innovative interior design, materials and display arrangements, aimed at providing watch connoisseurs with an even more refined Swiss haute horlogerie experience.

“An IWC boutique in the capital city of Thailand is of great importance to the brand. The new boutique located in Siam Paragon is an affirmation of the growing significance of the Thai market and of our future vision. With the new
boutique, we are pleased to offer IWC enthusiasts a location where they can select from among an exquisite range of IWC timepieces and experience the brand’s philosophy of engineering excellence,” said Matthieu Dupont, Managing
Director of IWC Schaffhausen South East Asia.

NEW BOUTIQUE CONCEPT

The new Siam Paragon boutique is the first to implement the brand-new boutique concept in South East Asia, which inspires to fascinate and underline IWC’s signature with the traditional fine art of watchmaking. Designed by IWC’s in-house team of architects, the new boutique design concept is a perfect embodiment of the brand’s core values of innovation and engineering excellence. It provides an exceptional and sophisticated setting to showcase the full range of IWC’s haute horlogerie masterpieces, welcoming long-time watch connoisseurs and new admirers alike. Upon arrival, the striking boutique facade immediately draws visitors in. The unique interior architecture provides the perfect backdrop for the collection, featuring a mix of finely crafted glossy Macassar timber furnishings and lush carpeting, against touches of white and chrome.

A LUXURIOUS EXPERIENCE

Great attention to detail and excellent craftsmanship further emphasize the technical pioneering spirit that IWC is globally renowned for. The Siam Paragon boutique offers ingeniously segmented floor space, perfectly showcasing
IWC’s full range of haute horlogerie. A feature wall unit grounds IWC’s coveted timepieces in the brand’s traditions and adds a sense of depth and history, while a wall console and two library wall showcases provide presentation space for IWC’s six product families, as well as the exclusive collection. A central table in the middle of the boutique, with additional showcases on top, completes this luxurious setting of watch displays.

IWC SCHAFFHAUSEN

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design.
As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations
dedicated to climate and environmental protection.