Corum Opens Its Doors To The Public Every Tuesday.

Every Tuesday morning, Corum offers a guided tour of its workshops. Developed in partnership with the cities of La Chaux-de-Fonds, Le Locle and Neuchâtel Tourism, the visits offer the public a unique opportunity to discover the brand “behind the scene” and to become familiar with the know-how and heritage that have made the reputation of the region.

Photo Credit: Guillaume Perret

Initiated by Neuchâtel Tourism, the idea of developing a tourist offer in relation with watchmaking has emulated since the inscription on tours are sold out several weeks in advance. Thus, Corum is the first watchmaker to open its doors to the public on a weekly basis. Tourists, fine watchmaking enthusiasts, businesses and students, therefore urge every Tuesday to discover the CORUM universe. Limited to 8 people, the visit aims to be qualitative. Audio guides allow non-Francophones not to miss any explanation and anecdote narrated by Neuchâtel Tourism guide.

Articulated in three stages, the tour begins with tracing the patterns that have marked the history of Corum. Ensues a discovery of the workshops, in total immersion with the watchmaking expertise. A presentation of the new collection completes the experience - the opportunity to dream, but above all to perceive the result of the work of the infinitely small.