Monday, June 08, 2015

Press Release: Hublot Loves Art. Hublot Announced....

Hublot Announced Chen Man, International Visual Artist, as the New Brand Ambassador Glamorous Fusion of Femine Pioneering Spirit and Graceful Art of Light and Shadow


SINGAPORE, 8 JUNE 2015- When flowing time is captured in a moment, art is loaded with the light and shadow of change as well as imagination of life and dynamics, a special interpretation of Hublot's brand philosophy, "Art of Fusion". On 5th June 2015, Hublot Loves Art is captured in a glamorous moment. The brand welcomes a new ambassador from the world of art - Chen Man, the international visual artist. In her unique female artist's perspective, she fuses fashion and art, creating a series of extraordinary visual art pieces.  Chen Man is the first female Chinese ambassador of the brand, showing Hublot's strategic vision for the high-end female market in China.


As a world-renowned visual artist, Chen Man's unique style has won her many awards within the international arena and become indisputably Top 1 in her own right. She has worked with various front-line media, home and abroad, for covers, capturing light and shadow with her fine, subtle and sensitive instinct that is specially gifted to women, bestowing unprecedented charm and character to already well-known faces. She fuses Chinese traditional philosophical culture and modern fashion, two concepts that seems contradictory, making her a unique explorer of Chinese modern visual art. With her extraordinary imagination and creativity, Chen Man interprets Hublot's brand spirit of " be the first, unique and different" in the best possible way, making her the best choice as brand ambassador.


At the press conference, Chen Man shared her view of visual art as a female artist, and unveiled her own visual commercials for Hublot, all of which reflect perfectly the fusion of Eastern and Western aesthetics.  Wearing the Big Bang Jeans Carat set with baguettes, Chen Man sits in front of the Chinese classic architecture, an elegant sight to behold.


The cooperation between Chen Man and Hublot goes way back. She has personally shot three brand ambassadors of Hublot. In Chen Man's lens, the luring sexiness of the Big Bang Broderie is enhanced on the wrist of Bar Refaeli, the international super model. The timepiece contrasts intensively with her eyes, calm and strong, radiating irresistible feminine charm. In the Big Bang Unico Italia Independent photo shoot featuring Mr. Lapo Elkann, Chairman and Co-Founder of Italia Independent, Chen Man revealed the rebel in the body of this business legend. Her collaboration with Lang Lang is even more breath-taking. Wearing Big Bang Carbon Bezel Baguette, Lang Lang passionately sites on the piano. Respect for tradition while persistence in innovation is Chen Man's interpretation of Lang Lang. These three commercials all reveal Chen Man's shrewdness and dedication as a female visual artist. She depicts moment of art with her impeccable skills and boldly experiments with unprecedented artistic ideas.


Mr. Loic Biver, General Manager of Hublot of the Greater China welcomes Chen Man joining the Hublot family. He said, "Chen Man is not only a renowned visual artist but also a promoter of pioneer art. As a female artist, she is one of a kind. From her, we can see what women have contributed to the world of art. This is a significant step in our 'Hublot Loves Art' campaign and also a demonstration of our investment and interest in the female market. We look forward to more glamorous sparks between Hublot and Chen Man.


"On being Hublot’s first female Chinese ambassador, Chen Man said, "I'm proud to be the brand ambassador of Hublot. I love the brand not only out of its respect for watchmaking traditions and persistence in innovation but also because the brand's spirit coincides perfectly with mine. The power of fusion brings greater tension into art pieces and increases the depth of thinking. The brand philosophy of Hublot keeps me exploring, realizing my dream of art.

The Hour Glass is the proud exclusive retailer of Hublot in South East Asia.

No comments: