Wednesday, October 22, 2014

Press Release: Zenith Boutique Opening.

ZENITH OPENED ITS FLAGSHIP BOUTIQUE AT MARINA BAY SANDS

15 August 2014 – After almost one year of preparation, Zenith opens its flagship boutique in Marina Bay Sands. As one of the most awarded Swiss watchmaking brand in the entire history, the boutique marks the brand’s first standalone presence in South East Asia.

The lush 656 square feet boutique features a collection of watches from the five families namely; Academy, El Primero, Pilot, Captain & Star. Besides the iconic models, limited edition pieces such as
The Pilot Type 20 Red Baron, The El Primero Lightweight & The El Primero Chronomaster Lady are also available. The Singapore Boutique Edition, a limited edition watch of forty-five pieces with the 410 Calibre will soon join the collection in order to celebrate the 45th anniversary of the El Primero movement launch in 1969.

"It is indeed an El Primero moment for us to bring the Zenith experience to South East Asia, “said
Mr. Hugo Escude, Brand Director of Zenith South East Asia.

The team is currently gearing up for its Grand Opening on 7 October, 2014 where Zenith Brand Ambassador and “Dare Devil” Felix Baumgartner will grace the event. Details will be shared at a later date but the team promises it be an exciting evening with the brand creating many “firsts”, adhering close to the core value of “authenticity”.

The brand with the guiding star is set to soar to greater heights in this beautiful part of the world. 

The Boutique at MBS





Ribbon cutting ceremony Hugo Escude (Brand Director,Zenith SEA), Felix Baumgartner and Aldo Magada (CEO, Zenith)  



 Felix Baumgartner autographed on the astronaut figurine.



The Zenith Team: Hugo Escude (Brand Director), Vivian Lee (Brand Manager)& Nicolas Meda (Commercial Director) 



Let the party begin!!!







Arrival of guests to the party.























 


Welcome speech by Aldo Magada (CEO, Zenith)  


Hugo Escude (Brand Director,Zenith South East Asia)


An interview with Felix Baumgartner




A game of table tennis and the lucky winner walked away with a Zenith wall clock. 







Some vintage Zenith timepieces were on display.







The current collection......

The Zenith Captain Winsor Annual Calendar




The Zenith Pilot Type 20 GMT is one of the more popular piece among collectors 


The Zenith Captain Moonphase

Zenith El Primero  Helios

Zenith El Primero  Flyback




Lovely Zenith watches that were spotted on collector's wrists!






Thank you Zenith for the delightful evening! 



                 



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