Press Release: TUDOR Announces Lady Gaga As New Brand And #BORNTODARE Campaign Ambassador.

The infamously daring pop icon, Lady Gaga, joins the TUDOR family. Notorious for being provocative both on and offstage and leading a foundation committed to empower youth, she personifies the very #BornToDare spirit TUDOR lives by since its creation.

In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. Daring individuals have long chosen TUDOR while achieving the extraordinary on
land, ice, in the air and underwater. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles indeed. “Born To Dare” tells of the singular approach TUDOR is known for today, having pioneered now major trends within the watchmaking industry, including fabric straps and vintage-inspired models.

The TUDOR “Born To Dare” spirit is expressed in a campaign manifesto (below and extended version in annex) and supported globally by ambassadors whose life achievements directly result from a daring approach to life.

Hands-on: MB&F HM6 Alien Nation.

Charris Yadigaroglou, Head of Communications for MB&F was in Singapore recently. A meeting over lunch was hosted by luxury watch retailer, The Hour Glass. We were delighted to have the opportunity to see the HM6 - Press release here HM6 Alien Nation. Following are some highlights I would like to share with you guys.

Omega Press Release: Nato Strap - Same Watch Different Look.

Now that you’re switching to your summer wardrobe, why not go all the way and give your timepiece a cool new look for the warmer months?

With OMEGA’s fantastic selection of “NATO” straps, giving your watch a summer makeover couldn’t be easier - or more affordable.

OMEGA’s “NATO” straps evolved from the leather and canvas straps used by British pilots, navigators and army personnel during World War Two. For safety reasons, wristwatches did not use removable spring bars to secure their straps. Their fixed bars, often soldered, were less likely to break than spring bars so there was less chance of losing the strap in conflict situations.

Take your pick!

There are three 5-stripe fabric straps with stainless steel buckles and fitted keepers; three nylon fabric straps with grey, orange or red border; a brown Novonappa leather strap; and an all-black coated nylon fabric strap with fitted black keepers and polished buckle.

If you’d like to see how your watch looks with a new “NATO” strap, our website has a virtual function that lets you mix and match with ease.You can experiment with different combinations without having to break out the strap changing tool. Why not have some fun and see what happens? You may discover a look that’s as individual as you are. If you’d rather see how your new “NATO” strap looks on the wrist, OMEGA’s boutique staff will be happy to help.

Like the originals that inspired them, OMEGA’s “NATO” straps can easily be adjusted to any length and are thus perfectly suited to every wrist (or even the outside of a uniform!).